Page Speed Optimisation: A Starter Guide for Businesses in Singapore


Admin - March 18, 2024 - 0 comments

Have you ever wondered why some websites get higher rankings on search engines than others? There might be a lot of reasons, but one of them is obvious as confirmed by Google – page speed. Just ask yourself if you really love to visit a website that takes too long to load. You know the answer.

In Singapore, a large part of the population has an avid interest in enjoying seamless user experience (UX) as they visit websites, shop, and interact. As long as your audience consists mostly of Singaporeans, the performance of your website truly matters, making page speed optimisation a priority.

Asian man evaluating web page speed

If the performance of a website is the single most important success factor, page speed is the key aspect to focus on since it directly impacts user experience and search engine ranking without which any hope for grabbing the attention of users is pointless.

So, how do you address these factors when you know your audience in Singapore is so digitally adept that they won’t entertain poor user experience? This article can be a quick guide to help you get started with page speed optimisation and website performance.

Page Speed optimisation: Where to Start?

Page speed optimisation involves the implementation of various strategies and best practices to enhance a website’s loading time and maximise its efficiency. Beyond simply improving loading times, page speed optimisation yields several other advantages, including increased conversion rates, reduced bounce rates, and enhanced user satisfaction. Here is how you should start.

Audit Your Website

You should start by measuring the overall performance of your website. You need to consider various factors to understand how your visitors in Singapore perceive the reliability and speed of your web pages. You don’t have to brainstorm those factors, thanks to different tools such as PageSpeed Insights, Google Lighthouse, GTMetrix, etc.

However, these tools provide a lot of information about your website and its pages, and you need to be able to analyse the information to know how your Singapore-based audience perceives the performance of your website.

According to Google, Core Web Vitals can be a good first place where you can get essential UX signals. Core Web Vitals measure the following three website performance aspects:

  • Largest Contentful Paint or LCP: It detects the largest element of your web page and measures the duration that element takes to load.
  • First Input Delay or FID: It measures the duration your web page takes to respond to a user’s input.
  • Cumulative Layout Shift or CLS: It measures how stable the elements of your web page are.

Improving the above metrics, you can expect higher rankings in organic search results, but these metrics don’t guarantee for your page speed and website performance because there are other essential factors such as,

  • Time to First Byte or TTFB: It measures the duration a web page takes to begin loading.
  • DNS Lookup Time: It measures the duration the Domain Name Service of a web page takes to translate the domain name into an IP address.
  • Time to Interactive or TTI: It measures the duration a user gets to interact with a web page.

Plan Your Approach to Fixes

Identification of issues leads you to the stage where you want to plan how you’ll fix the problems. Given the competition in Singapore’s business sectors, you find it tempting to try and fix all issues at once. But such promptness may pose challenges even though you might have a lot of resources at your disposal to ensure page speed optimisation and performance enhancement.

You should always put effort into finding out factors that your audience in Singapore values most and plan all your actions accordingly. Following is an example for your better understanding.

If a website takes quite long to even start loading, the problem probably lies in the server-side setup, more specifically DNS issues or some kind of limitations of the hosting service provider.

List of Recommended Actions for Page Speed Optimisation

The list below is a commonly recommended set of actions to improve web page speed and overall performance to enhance UX. However, the effectiveness of these actions may vary based on factors such as website architecture, content, and server configuration.

  • Reduce the number of elements loaded on a page to limit the number of HTTP requests.
  • Compress files to decrease their size and speed up data transfer.
  • Resize and compress images to reduce file size without loss of quality.
  • Remove unnecessary characters from (HTML, CSS, and JavaScript) code to reduce file size.
  • Leverage browser caching by storing website files locally to reduce loading times for returning visitors.
  • Optimise server settings and configurations to improve response speed.
  • Enable asynchronous loading by loading non-essential elements separately to prioritize critical content.
  • Use a content delivery network (CDN) to distribute website files across multiple servers globally for faster delivery.
  • Optimise CSS delivery by prioritising critical CSS to render above-the-fold content quickly.
  • Reduce the number of redirects to reduce HTTP request-response cycles.
  • Compress website files before sending them to the browser.
  • Defer or async JavaScript loading to improve page rendering.
  • Prioritize visible content by loading above-the-fold content first to improve perceived page speed.
  • Limit the number of plugins and use of scripts that can slow down the website.
  • Load images and other media only when they enter the viewport.
  • Use system fonts or preload fonts to minimize font loading delays.
  • Host the website on servers closer to the target audience for faster data transmission.
  • Regularly review and optimise third-party scripts to minimize their impact on page speed.
  • Utilize the latest HTTP protocol version for improved efficiency in handling multiple requests.
  • Use preload, prefetch, and preconnect to optimise resource loading.

If you have had a very limited understanding of how a website works, all these page speed optimisation techniques may seem overwhelming, setting you on a path of uncertainty only to start looking for a web development company.

It is not wrong to rely on a web development agency in Singapore for assistance, but you need to find the right company to help you. At Orfeostory, we have the right resources and expertise to ensure proper page speed optimisation, thereby boosting a website’s performance.

For more than a decade, we’ve been helping our clients in Singapore, not just because we had contracts, but because they see us as a trusted agency to provide what it takes for a website’s success and popularity among the audience in Singapore.

But don’t just take our words for it. Feel free to contact us for more discussion or request a quote if you already feel convinced that we can really help you.

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