Cyclect Case study

Engineering a Solution: How Orfeostory Helped Cyclect Overcome the Challenge of a Content-Heavy Website

Cyclect is an award-winning multi-disciplinary engineering solutions and technical services provider with eight decades of experience. The company has worked with thousands of global and local companies to help them achieve their business objectives. Cyclect’s commitment to innovation and its ability to provide value to both public infrastructure and private enterprises set it apart from other engineering firms. However, despite its success, Cyclect faced a challenge with its website. The sheer amount of products and solutions they offered led to a content-heavy site that was not user-friendly. This resulted in higher bounce rates and a drop in leads.

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Challenge

Need for laying out important information in an easily readable manner

Cyclect’s website was comprehensive, but it was not user-friendly. The site was overloaded with information, making it difficult for customers to find what they were looking for. The company’s leadership team realised that this was a problem and that the site needed to be revamped. They needed a solution that would allow customers to easily navigate the site and find the information they needed.

The challenge was to create a site that was both user-friendly and informative. Cyclect’s website needed to showcase its engineering solutions, technical services, and sustainability initiatives. The company’s leadership team turned to Orfeostory for assistance.

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Solution

Designed a website to help readers find the desired information quickly

Orfeostory worked closely with Cyclect to revamp their website. Orfeostory’s team of talented developers and designers arranged and categorized the products and solutions with their customers in mind, ensuring that the site was user-friendly. The team drew inspiration from Cyclect’s values and wove them into the design of the site. The new site not only looks great, but it also provides a seamless user experience that has resulted in lower bounce rates.

Additionally, Orfeostory’s team spent time researching Cyclect’s engineering solutions, technical services, and sustainability initiatives. They reviewed the company’s branding and messaging and created a site that was consistent with Cyclect’s values. Orfeostory’s team also ensured that the site was optimised for search engines, making it easier for customers to find Cyclect’s services online.

The new site was designed to be responsive and mobile-friendly, which is essential in today’s world. Orfeostory’s team also incorporated social media integration, allowing customers to share Cyclect’s engineering solutions and technical services with their networks.

If you are looking to transform your online presence, come and consult Orfeostory to write your story today.

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