eTaily Case Study

Orfeostory: Elevating eTaily's Online Presence - Revamping their Website with Stunning Visuals and Streamlined Navigation

eTaily is an online platform that offers a wide range of products and services to customers. As an e-commerce company, eTaily operates through its website, providing a convenient shopping experience for users. The company aims to bring together various sellers and brands, offering a diverse selection of products across multiple categories.

Having worked with several renowned e-commerce brands like TikTok and Lazada, eTaily has established itself as a major player in the e-commerce industry.

Responsive web design Singapore
Orfeostory Dots

Challenge

Need for Improving Navigability and Comprehensibility

Our company faced several challenges while assisting eTaily in revamping their website. The primary objective was to enhance the website’s navigability and comprehensibility, ensuring that users could easily understand its content. Our team worked diligently to create a user-friendly interface, implementing intuitive design elements and clear navigation paths to facilitate seamless browsing.

Additionally, we focused on aligning the website with eTaily’s core mission of providing end-to-end omni channel solutions that enable businesses to thrive in the digital economy.

By integrating key features and functionalities, we aimed to create an online platform that effectively showcased eTaily’s comprehensive range of services, empowering businesses to adapt and succeed in the ever-evolving digital landscape.

Solution

Enhanced Visuals with Great User Experience Across Devices

We successfully assisted eTaily in revamping their website by implementing a series of strategic measures. Firstly, we focused on enhancing the overall visual appeal of the website by incorporating high-quality visuals that effectively showcased eTaily’s products and services.

Additionally, we carefully selected a colour scheme that aligned with the company’s brand and logo, creating a cohesive and memorable user experience. In terms of the layout, we simplified the design to improve navigability and streamline information, ensuring that visitors could easily find what they were looking for.

Moreover, we placed great emphasis on optimising the website for mobile devices, making it responsive and user-friendly across various screen sizes. By employing these techniques, we successfully transformed eTaily’s website into a visually engaging, user-friendly, and mobile-responsive platform that effectively conveys their offerings to customers.

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