Six Tips to Choose the Right Colour Scheme for Website Design
A colour scheme plays an important role in shaping how the audience views a website. Different colours are associated with different feelings or emotional reactions. As a web designer attempts to create a piece of website design, that professional should determine how to use a colour scheme that makes the most of the white space.
A colour scheme, if chosen with the needs of your business in mind, can contribute to the design of a visually stunning website that appeals to your audience and encourage them to engage with what your brand is offering. There are several factors that help you set the intended mood for your brand, creating a strong message, and colour scheme is one of those considerations.
An ideal website design agency in Singapore can help you choose the right colour for website design. If you feel like getting some tips and insights into the choice of a colour scheme on your own, here goes our discussion.
Six Tips for Choosing an Appealing Colour Scheme for Website Design
Initially, you need to understand these two things: colour theory and colour wheel. With the colour wheel, you can explore how different colours relate to each other, including how different combinations and gradients make other colours stand out and the types of feelings and emotions different colours elicit. The following sections present you certain fundamentals to help you make a well-informed choice.
Understanding of Different Colour Schemes
These fundamentals include the different colour scheme types. Professional UI/ UX designers recognise four different colour schemes, such as analogous, monochromatic, complementary, triadic, and compound.
Analogous
Looking at the colour wheel, you can see all the colours within this scheme are found close to each other, meaning that this one incorporates colours closely associated with one another. Examples include oranges and reds, purples and blues, etc.
Monochromatic
A particular hue may contain different colours, and this scheme incorporates all of those colours within the same hue.
Complementary
This scheme uses colours that contrast sharply to each other. Examples include blue and red, black and white, etc.
Triadic
This scheme incorporates a combination of three colours evenly prominent. An example can be green, purple, and orange.
Compound
This colour scheme for website design is often confused with the complementary scheme. This one is often called a split complementary scheme. An example can be purple, orange, and teal.
Conceptualisation of What the Colour Scheme Should Say
As an entrepreneur or someone responsible for the preparation of the brand aesthetics of a company, you should begin by conceptualising the message that your colour scheme is supposed to convey. Founders of brands or owners of businesses generally have their own associations and ideas that they intend to tie with their brands.
For some companies in Singapore, it can be strength or honour. For some brands, it can be sustainability or reliability while for others, it can be a close association with happy families. After the conceptualisation of this intended message, you can identify how and where the colour scheme falls on this spectrum.
Choice of a Primary Colour
When it comes to choosing a primary colour, you should consider a colour that goes well with the intended associations which you want your audience to have with the brand. Remember that the primary colour is the one to be featured across your brand website.
After carefully considering the options for the primary colour which will be the most prominent of all others, you can think about some other colour combinations that accentuate the primary one. This way, you can reach your decision about a complete colour scheme for website design.
Choice of a Colour Palette with Contrast
It is often a good decision to choose a palette with some sort of contrast. You can contrast all the colours, keeping them still in harmony. These are basically accent colours which are supposed to pop but still be placed alongside, complementing each other.
Use the colour wheel to see where your chosen primary colour falls and then try to pick up one or more secondary colours that fit well with various other shades you may love to see.
Considerations about the Aesthetics
Choosing the colour scheme for website design goes hand in hand with the brand aesthetics where you should pay attention to. If your Singapore-based brand requires a piece of modern, sleek website design, you should not use too much content which may cause clutter and hide the key information. The colour scheme for website design should be such that the imagery and language work well together because you like any business owner in Singapore would want to impress your customers, leaving a lasting effect on their minds.
Review of the Colour Scheme
After selecting a colour scheme, you should test it thoroughly across all the devices your audience might use. Take into your consideration any device that your audience in Singapore may interact with your brand.
Are you planning a website design where you need help with choosing the right colour scheme? Our talented UI/ UX designers can share their recommendations. Feel free to connect with us or request a quote if you need professional UI/ UX design service.