Ecommerce Web Design Tips for Your Retail Store in Singapore


Admin - March 21, 2021 - 0 comments

While planning on an e-commerce website for your retail business in Singapore, you need to know about all your options. It can be a basic or professional website. You can get a custom design implemented. Even, it’s possible that you won’t find any alternatives to a full-service online business.

Whatever way you see fit for your Singapore customers, certain features can be made to be available in a custom e-commerce website or an online shop which cannot be integrated into a basic website for retail business. Let’s see the differences.

ecommerce web design

A basic ecommerce website has a few pages containing photos and text where a pre-existing theme lends the site’s overall look. Speaking of the functionality, a well-designed contact form is included.

A professional ecommerce website is usually built with a pre-designed template or theme. Alongside the common features, lead generation and media tools are also integrated.

To build a custom ecommerce website, ecommerce web designers usually create a fresh and goal-driven layout that suits the specific goal(s) of the ecommerce company that will be using the website. Ecommerce web developers then weave the ‘functional’ side with the design in mind. The whole work is carried out to boost engagement.

If you want to take your retail business to an advanced and more comprehensive level besides lead generation, setting up a complete online business is the way to pursue. In fact, it takes a lot of resources to create an online retail store from scratch.

Despite their differences, every ecommerce website that is meant for Singapore’s conscious consumers needs to have some essential features which set a site apart from others.

What Makes an Ideal Ecommerce Website for a Retailer?

For a retail business to be run online, the following features are nearly indispensable to any retailer that stands to serve Singaporeans.

  • Integration of Features for Email Marketing Campaigns
  • Multiple Payment Methods (Including PayPal, Credit card, etc.)
  • Features and Functions to Allow for Scalability
  • Content Management System (CMS) Features
  • Tools to Display Promotions, Hot Deals, and Discount codes
  • An Easy-to-Use and Seamless Checkout Process
  • SEO-Friendly Layout and Code
  • Reporting and Analytic Tools with Custom Reporting Features

So far, you’ve learnt what makes your ecommerce website ready for business. But you still want to know how to make it more useful and relevant to your retail business. How do you ensure it, especially when you have to satisfy an audience as demanding and appreciative as Singapore’s?

Ecommerce Web Design Tips for Your Singapore-Based Business

We won’t dive too deep into the design and development phases of an ecommerce website. Instead, we’ll focus on the design part and try to present you a list of all approaches.

Images and Videos

Eye-catching VISUALS and VIDEOS (Products and Tutorials) are amazing tools to draw your customers’ attention. We know you’re pretty sure about the fact, but you still need to give it some thought to gain your objective while keeping your ecommerce web design unaffected by a clumsy presentation of visuals.

Call-To-Action (CTA)

You must avoid anything that includes too much clutter in your ecommerce web design. Visitors need to be directed straight to your CTAs.

Product Page

The way products are presented (Product Display) is arguably the most important aspect of ecommerce web design. A large part of Singapore’s population loves to do a lot of shopping online, which means they’re accustomed to seeing a lot of products on web pages rather than with human eyes. The more thoughtful yet intuitive presentation of products, the higher your chances of getting them to make a purchase from your store.

Menu and Navigation

Maybe, you’re selling hundreds of products or just a handful of items. Either way, the MENU is an essential part of your ecommerce web design. So, try to be specific where the number of products is small and consider using broad yet meaningful terms when you’ve hundreds.
Use a noticeable, easy-to-use, and functional SEARCH BAR because you’ll only risk your sales potential and conversion by pushing customers to scroll all the way down to a webpage, so they can find their favorite items.

Order and Checkout

Try to design a quick checkout process without compromising your goals to collect the essential information about customers. One of the fundamentals of a good piece of ecommerce web design is a quick, frictionless, and smooth CHECKOUT PROCESS.

You may have thought about the sure things such as a form with the ‘New User Registration’ and ‘Login’ for existing users. But you should allow them to complete a checkout process as a guest user because you want to encourage them to sign up for your ecommerce website, not force them.

Reminders/Notifications

Design a REMINDER system that allows your ecommerce website to send a notification to users who were about to make a purchase but stopped somewhere between the order and transaction processes.

Use of Ads

Using ADVERTISEMENTS (ADS) or allowing others to do that on your website may not be a forbidden course of action when it comes to revenue generation. But it surely hurts your good prospects when your customers have to struggle to remove them as they attempt to choose or initiate the checkout.

Push Notification

Highlight all your DEALS WITH DISCOUNTS, FLASH SALES, and FREE SHIPPING. Many customers change their mind when they see they could purchase something at a discounted price or without paying the shipping cost. In fact, this is all about a push notification system.

Customer Support

Remember that a CUSTOMER SUPPORT SYSTEM with a CHAT BOX is an integral part of any ecommerce web design. So, your ecommerce web designer must be able to design something that makes customer support a breeze and quickly accessible.

Review and Feedback

Another must-have feature of ecommerce web design is the CUSTOMER REVIEW, RATING and FEEDBACK system. Your ecommerce web design should make this particular section user-friendly but not too conspicuous to push other essentials away from the focus.

In practice, the area of ecommerce web design involves more considerations than the ones we mentioned above. While the aforementioned aspects are essential, you can seek advice or help from professional ecommerce web designers in Singapore for a better understanding of the whole thing.

Feel free to meet us if that’s what (suggestions for ecommerce web design or affordable services) you need at this moment.

 

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