Mobile commerce has come out of its futuristic vibe and been popular in Singapore for years now. To approach existing and potential customers in a faster and better fashion, many retailers have started seeing the worth of a mobile app for m-commerce. Question is if you’re ready to accept this newfound reality.
In this article, we’ll talk about the importance of a mobile app for m-commerce, and how you can use one to the benefit of your business.
Why Is a Mobile App for M-Commerce a Must-Have in Singapore?
Increasing engagement of Singaporeans in mobile apps, cashless transactions, and tech-based lifestyle is one of the reasons. But there’s certainly a few things you should learn.
The eCommerce Industry in Singapore on Course to Grow Fast
According to Worldpay, one of the most trusted and reliable payment technology providers, the e-commerce market in Singapore is going to see 48% growth which amounts to SGD9.79 bn with a CAGR of 7% by 2022.
Is there anything to doubt that mobile apps are playing an instrumental part here? Well, desktop sales won’t gain any significant momentum anytime soon. Rather, predictions are that instances of using e-commerce platforms via desktop are expected to not increase as much as those of using mobile commerce.
Mobile sales keep rising at a CAGR of 13% and are about to leave desktop sales behind. With all the research underway, we anticipate that 52% of e-commerce sales will be completed through mobile devices. Can we really expect anything but the triumph of mobile apps?
Singapore’s Quick Adoption to M-Commerce
Analysts and experts have already identified that Singaporeans have a penchant for online shopping and they make up for one of the world’s highest mobile phone penetration rates. So, it’s almost obvious how Singapore has emerged as a global frontrunner in the shifting from desktop or similar devices to smartphones for day-to-day shopping.
Needless to say, Singapore’s consumers are too imaginative and bold to miss out on an opportunity that lets them embrace the next generation of shopping innovation. So, merchants need to be more creative in their offerings, and mobile apps are simply a smart way to address their demands.
Mobile Commerce Offers More Benefits Than You Know
If you can agree on one fact that user experience is critical to your success, mobile apps are much better as they provide data along with search results 1.5 times faster than websites.
With more Singaporeans relying on mobile phones than websites, you can easily target a larger part of your customers than you would with a website, no matter how beautiful it is. A mobile app for m-commerce also allows you to gather valuable data and insights into your customers’ behavior and demands enabling you to serve them more consciously.
Moreover, it’s easy to reach the audience at the right time by setting a proper schedule for push notifications. You can study your customers to know when they feel like making a purchase and then use the notifications accordingly to make them aware of hot deals, special offers, and so on. All these accelerate the journey of your customers from choosing to buying.
Brick-and-Mortar Stores Aren’t out of the Equation
If you want to avoid the trendy e-commerce side of the business, a mobile app won’t let you run out of options. Let’s say you run a traditional retail store where customers have to visit first and then purchase anything they need. Did you ever consider the possibility that your store could have a mobile-friendly presence?
Research shows that most shoppers love to have something of a mobile app that provides real-time updates and information about the products they want to buy. Knowing what to find at a store before actually visiting it is something they see as a time saver.
Purchase intent is one of the key terms in the world of e-commerce or online shopping. It doesn’t matter how many people expressed their love for your brand. The numbers of actual purchases and retained customers are what matter in the end. Study shows that users with access to mobile or similar devices and of course, a functional application have a high intent.
One surprise in this context is that many people who use mobile apps to become well-informed prior to shopping make offline purchases more often than they do online. So, what do you think? Does your mobile always have to be designed to allow people to enjoy the full benefits of e-commerce development?
Necessarily not! It’s imperative for businesses to make their online presence emphatic and dependable. A well-designed mobile app can be the answer. But how do you approach the development process? Which things should your mobile app developers include in a mobile app for m-commerce? Keep reading.
What to Consider Before Developing a Mobile App for M-Commerce?
So, you want to capitalise on the emerging trends of m-commerce and mobile apps to grab all the cashless opportunities available at this moment? Here’s what your mobile application developer can do.
Developing a Branded Mobile App
Our research reveals that three fourths of consumers in Singapore don’t feel like buying anything from a brand that has no mobile apps. If you think your mobile-friendly website is enough, it’s time you put more insights into the thought. A transactional mobile application can help you put your stronger foot forward.
Moreover, the developer needs to be able to incorporate your brand’s message into the mobile app in a way that shoppers can easily recognize your identity at the first look.
Developing a Branded Mobile App
Our research reveals that three fourths of consumers in Singapore don’t feel like buying anything from a brand that has no mobile apps. If you think your mobile-friendly website is enough, it’s time you put more insights into the thought. A transactional mobile application can help you put your stronger foot forward.
Moreover, the developer needs to be able to incorporate your brand’s message into the mobile app in a way that shoppers can easily recognize your identity at the first look.
Integrating Biometrics and Enhancing Usability
Use of biometric technology is proven to speed up a shopper’s journey. Singapore’s shoppers have embraced technologies like facial recognition and fingerprint scanning well over a decade ago.
So, you don’t need to wonder if they would shy away from these authentication methods. Not only will these steps make your customers feel comfortable, they’ll also appreciate having friction-free shopping experiences.
Using the Popular and Major Payment Methods
Not all territories allow the use of all payment methods. Even if they do, there might be some differences in their way of handling requests and processing. Alternative payment systems like the widely hailed ‘e-wallets’ may be a good solution. But you shouldn’t take a ‘one-size-fits-all’ approach to this matter.
By now, the benefits of having a mobile app for m-commerce should be obvious. With this, a new concern may come to your mind. You may start wondering if you should hire a developer for m-commerce app development. For a positive outcome, you need to hire a reliable company with proven success.
We’re a mobile app and website development company with over a decade of practical insights. More importantly, we’ve been an avid witness to Singapore’s transition to m-commerce, an experience that enables us to help clients as they get our mobile app development services.
Feel free to visit us today or shoot a message, so we can talk further and help you take the next steps for the better.
