Mobile app development is as much about the ‘development’ phase as it’s about user acceptance. Push notifications have been in use for increasing user engagement since the beginning of this particular line of work. Practically speaking, many of us don’t want to be overwhelmed with notifications. But this tendency can be reimagined only if those alerts are worth something.
So, how can you make push notifications useful and NOT boring or deal breakers? This article presents proven suggestions to help you with this.
How Mobile App Push Notifications Make Sense for Singaporeans?
Only a few nations in the world are as enthusiastic and so full of life as Singaporeans when it comes to the use of mobile applications. A typical smartphone user in Singapore uses a few dozens of mobile applications on a daily basis.
What can you make of it? They receive a lot of notifications everyday. Chances are most of your target users turn notifications off to avoid being annoyed. So, you cannot just design a notification system and start sending them one after another.
As far as Singaporeans are concerned, you need to go about your business with adequate research, insights, and knowledge about their behaviours. Based on these factors, push notifications are put into different types, each having their objectives to achieve.
Types of Mobile App Push Notifications to Use for Singapore’s Audiences
All mobile app push notifications are not the same in terms of design and purpose. Different notifications are created and sent to inform and catch up with customers. One thing that doesn’t change is the principal goal which is ‘user engagement’.
Here’s a short overview of each type of mobile app push notification, so you can choose which type to use for your audience in Singapore.
Promotional Notifications
We know how it feels to have been able to give your consumers a heads up about all your exclusive sales, giveaways, and offers, so they get encouraged to purchase. Promotional messages can be based on user behaviours and work as a supportive part to your existing marketing campaign.
Informative Notifications
These short messages are crafted to inform users of significant events, reminders, and updates. Although this type is applicable to any industry in Singapore, the most common businesses that use it more often than others are in the finance and travel industry.
Recurrent Notifications
Users receive these mobile app push notifications only at a specific time of the day. Based on customers’ data, they can be sent weekly. If you already have used a fitness mobile app, you may have seen notifications reminding you that it’s time for exercise or bed. That’s just an example of recurrent mobile notifications.
Geolocation Notifications
Don’t you want to know when they’re at a place where your shop or centre is located? These notifications should be triggered as your customers exit or enter an area that’s within your interest. You may call it a tool for tracking users’ locations.
Studies have confirmed the relevance of geo-push messages to businesses as they get read around twice as much. In addition, these messages have at least three times as much conversion as a regular push notification.
Survey notifications
Push notifications are not always about informing or engaging users. You can use them to learn what users actually think about your brand or offers. This is kind of a conventional use for notifications.
Sometimes, you may send them messages asking their opinions of a new service or product launched recently. Receiving customer’s feedback through survey notifications can be a good way for you to design your product consciously.
Catch-up Notifications
Some call these messages ‘re-engaging’ notifications. At some point, you might want to motivate each of your customers towards the fulfillment of your business goals where you have to encourage them to use your mobile app.
The best way to use these notifications is to send them based on the in-app preferences and activities of customers. You can send them notifications to congratulate on success or an accomplishment. You can also remind them to launch your mobile app.
Mobile app developers can create good plans to use catch-up notifications to introduce personalized sentiment toward customers and deepen the existing relationship and attachment.
What to Include in Mobile Push Notifications?
You know you cannot just send push notifications to your Singaporean users who keep getting a lot of those each day. Since push notifications always have a purpose to fulfil, make sure the ones your mobile apps send do what they’re designed for.
Following is a list of ideas for you to apply while creating mobile app push notifications. Take the points as general guidelines rather than the ones strictly about your business.
- Make them feel that you value their inputs
- Pique their curiosity about something unique to your brand
- Issue a particular challenge or invite them to make an assumption
- Capitalise your selective keywords properly
- Put a gentle reminder that they have been inactive for a while
- Resort to flattery while presenting an exciting update
- Inform the way an authoritative figure would do
- Initiate a conversation using witty remarks
- Inform users of a price change with valid reasons
- Craft messages that make users feel like they’re insiders
- Create a hype about something that you’re about to offer
- Be specific about target locations and geofences
- Use emojis freely but not without thoughts
- Try to offer personalised suggestions only
- Be bold about limited offers
- Let customers know when their friends are actively using your mobile app
- Provide a preview of mobile app push notifications
- Use rich and impressive media elements
Do You Want to Use Mobile Push Notifications Intelligently?
It’s understandable that the above points aren’t as easy as they sound or read. But you need to be able to create a notification or alert combining the essence of the above ideas. It’s challenging, not when you’ve qualified mobile app developers with you.
Our mobile app development team has completed numerous projects where they integrated some of the most effective push notification systems into mobile apps. Have a chat with us or send a message for more information.
