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Anarkali: An E-commerce Website with Inventory Management for a Singapore Rice and Spice Trader

Anarkali e-commerce website project overview

The Anarkali e-commerce website was designed and developed by Orfeostory in 2022 for Syed Mohamed Traders (Singapore) Pte Ltd, an international trader of rice, spices, dried fruits and nuts. Built on WordPress and WooCommerce, the site presents Anarkali’s full product range and connects the online shop to an inventory management system. The client rated Orfeostory 5.0 out of 5 for quality and willingness to refer.

Anarkali e-commerce website by Orfeostory on a laptop

Key facts

Anarkali e-commerce website at a glance

  • Client: Syed Mohamed Traders (Singapore) Pte Ltd (Anarkali)
  • Industry: Food trading and distribution (rice, spices, dried fruits and nuts)
  • Location: Singapore
  • Services:E-commerce website design and development, inventory system integration
  • Platform:WordPress, WooCommerce
  • Project: May – September 2022
  • Key features: Online shop, inventory management system, CMS, organised product categories
  • Live site: anarkali.com.sg
  • Online shop: anarkali.com.sg/shop
  • Client rating: 5.0 for quality and willingness to refer (verified Clutch review)

Results at a glance

What changed for Anarkali

A complete online shop

Anarkali’s rice, spices, dried fruits and nuts, all available to buy online.

Inventory connected to the shop

Stock and sales are managed in one system.

Easy-to-browse product range

A large range, organised into clear categories.

Rated 5.0 / 5 by the client

For quality and willingness to refer (verified Clutch review).

Website Design Singapore
Website Development Company Singapore

The Challenge

What challenge did Anarkali face?

Anarkali sells a wide range of products, from Anarkali Basmati, SuperStar Basmati and Ponni rice to spices, dhalls, dried fruits and nuts. Its website needed to present this whole range clearly, and let customers buy online.

The site also had to manage stock behind the scenes, and reflect the brand's focus on quality, with design, colours and imagery that matched Anarkali's identity.

Anarkali WooCommerce shop page with filters by price

The solution

What did Orfeostory build for Anarkali?

Orfeostory worked closely with the Anarkali team to understand its products and how customers look for them, then built:

An online shop on WooCommerce, built into the brand's WordPress website

An inventory management system connected to the website

A CMS so the Anarkali team can update products and content themselves

Organised product categories for rice, spices, dhalls and beans, dried fruits and nuts

Brand pages covering Anarkali's brands, sourcing and quality checks at the source of origin

User-friendly navigation, so visitors can quickly find the products they want

A visual design using colours and imagery that reflect Anarkali's products and brand

Website Design Singapore
Website Development Company Singapore

The Results

What results did Anarkali achieve?

A working online shop

Customers can browse and buy Anarkali's products online at anarkali.com.sg/shop.

Stock managed in one place

The inventory management system connects stock records with the online shop.

A clearer product range

Anarkali's products are organised into categories that are easy to browse.

A strong client rating

Syed Mohamed Traders rated Orfeostory 5.0 for quality and 5.0 for willingness to refer (verified Clutch review).

What did Anarkali say about working with Orfeostory?

“They were well organized.”

Marketing Manager

Syed Mohamed Traders (Singapore) Pte Ltd

5.0

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Quality and willingness to refer

FAQ

E-commerce websites: Common Questions

Questions businesses often ask before starting a project like this, answered from our experience building websites in Singapore since 2011.

Selling online lets a brand reach customers directly, alongside its wholesale and retail partners. It also gives the brand a place to tell its own story about quality and sourcing. Anarkali's website combines an online shop with brand and sourcing information.

WooCommerce suits brands that want their content and online shop on one WordPress website, which their own team can manage. It's flexible and can connect to other business systems. Anarkali's website runs on WordPress with a WooCommerce shop.

Connecting the two keeps stock levels accurate across online and offline sales, so customers don't order products that are out of stock. It also saves the team from updating stock in two places. Anarkali's website is connected to an inventory management system.

Group products into clear categories that match how customers shop, and give every product consistent information and photos. Add search, so customers can find items quickly. Anarkali's range is organised into rice, spices, dhalls and beans, and dried fruits and nuts.

 Prepare a short brief, so the agency can give an accurate proposal quickly. It should cover:

  • your product list and categories
  • how you manage stock today
  • payment and delivery options
  • product photos and descriptions
  • your timeline and budget range

Have a project like this in mind?

Tell us about your products and online shop plans.

How was the Anarkali e-commerce website project delivered?

May – September 2022

WordPress + WooCommerce

Frequent client updates

Orfeostory delivered the project between May and September 2022. The team kept in frequent contact with Anarkali through email and virtual meetings, and the client highlighted Orfeostory's organisation and prompt communication throughout.

Verify this project

Sources and verification for this case study

Live Website: anarkali.com.sg
The website footer credits Orfeostory as the web design and development agency.

Online Shop: anarkali.com.sg/shop
The WooCommerce shop also credits Orfeostory in its footer.

Client Review: Verified Clutch review,
“E-Commerce Dev for Rice Exporter” (June 2023) & Verified on TechBehemoths

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Mark Teo
Mark Teo

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Desmond Heng

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