Rajah & Tann Case Study
Rajah & Tann - Asia’s Website Development: A Comprehensive Multisite Solution
Rajah & Tann Asia, one of Southeast Asia's largest and most prestigious law firms, has affiliate offices across 10 countries, including Cambodia, China, Indonesia, and Malaysia. Founded in 1976, it is part of Singapore's Big Four law firms, having earned numerous awards and recognitions. To maintain their industry-leading position, Rajah & Tann recognized the need to overhaul their outdated website and create a modern, unified digital platform for their affiliates across Asia. Rajah & Tann has practices in areas such as banking, competition, corporate governance, corporate finance, dispute resolution, information technology, infrastructure, insolvency, insurance, mergers and acquisitions, shipping, telecommunications, and trade. The firm is additionally known for its China, Japan, and South Asia-specific practice groups. Its network also includes R&T Asia Resources, which provides project-specific in-house lawyers to support the firm’s clients, and R&T Technologies, a consulting firm focused on cybersecurity, data breach readiness and response. The firm also offers a virtual law academy and other legaltech services to enhance its client offerings. With over 970 lawyers across its network, Rajah & Tann Asia is uniquely positioned to provide comprehensive legal services throughout Southeast Asia, further supported by a cutting-edge digital presence that aligns with its global stature.
Challenge
Consolidating multiple country-specific websites and updating the overall user experience
Rajah & Tann Asia previously faced significant challenges in managing separate websites for each of its 10 country offices. Each country had its own independent website, leading to a fragmented digital presence that was difficult to maintain and update. This decentralized structure made it challenging to provide consistent branding, user experience, and accurate information across all regions. Additionally, the spread-out websites created complexities for both clients and internal teams, as navigating between different sites was cumbersome and time-consuming. Beyond this, the design of the existing websites was outdated and lacked the elegance expected from a prestigious firm like Rajah & Tann Asia, one of Southeast Asia’s most respected law firms. The websites were not user- friendly, with complicated navigation and a structure that didn’t align with modern web design standards. This negatively impacted the user experience and the firm's ability to showcase its legal services effectively. To uphold their reputation and leadership in the region, Rajah & Tann needed a more refined, professional, and intuitive website that matched their stature.
The challenge was not only to merge the country-specific websites into one powerful, global platform but also to create a visually appealing, elegant site that would provide an enhanced user experience. The new website needed to be easy to navigate, scalable for future growth, and able to highlight the distinct legal expertise of each region while delivering a seamless, unified experience for users across Southeast Asia.
Solution
Developing a unified, elegant, and user-friendly global platform
To address Rajah & Tann Asia’s challenges, Orfeostory created a comprehensive global website that consolidated all the country-specific websites into a single, cohesive platform. This multisite solution allows each of the firm’s 10 regional offices to maintain their own dedicated sections, ensuring local content and legal services are tailored to the specific needs of each region. However, this consolidation provides the firm with a centralized content management system, streamlining updates and maintenance while ensuring a consistent brand identity across all regions. In addition to merging the sites, we completely revamped the website’s design, transforming it into a modern, elegant, and highly intuitive platform that befits Rajah & Tann’s status as a leading law firm in Southeast Asia. The user interface was carefully designed with a focus on simplicity and ease of navigation, making it effortless for clients to explore services and access legal resources across multiple regions. The new design ensures that each office’s distinct legal expertise is highlighted while delivering a unified and polished brand image.
The site was also optimized for responsiveness, ensuring it performs seamlessly across all devices, from desktops to mobile. By incorporating modern design principles and user-centric features, the website not only enhanced the firm’s digital presence but also provided a much-improved user experience, reflecting the high level of professionalism and prestige that Rajah & Tann Asia represents.
