Why Responsive Web Design Is Essential for Singapore Audience

Admin - March 5, 2021 - 0 comments

In a world where users frequently switch between increasing arrays of devices, you never know what device will be used to view your website. When it comes to the mobile web, there is no shortage of advantages of using a responsive website. As a significant part of website development, responsive UI design improvises a great mobile-friendly user-experience. Most webmasters in Singapore are now shifting to responsive websites and upgrading their old ones.

This article will talk about the different benefits of a responsive web design and help you understand how it connects with the local audience in Singapore, still acts globally.

responsive web design

What Is Responsive Web Design?

Responsive web design is relatively a new approach in the web development industry. It is the mobile version of a website that allows it to be viewable from any device regardless of screen size, platform, and orientation. It provides an optimal user-experience so that users can forget about the hassle of resizing and scrolling while browsing your site.

With increasing dependency on online marketing in Singapore, responsive web design is high in demand for business owners. For Singapore’s audience, top-notch responsive websites like OrfeostoryReputation Defender Singapore, Aidentity, Amber Avenue, School of the Arts – Singapore speak for themselves.

Benefits of Responsive Web Design

The adoption of mobile devices and tablets in Singapore over the last couple of years has spiked up enormously. The study locates that 40% of consumers use their smartphones to conduct research while making an online purchase. So, having a website with responsive UI is no longer a suggestion, it’s a mandatory investment to build your brand awareness.

It is proven that diversifying your user experience (UX) allows you to reach a broader aspect of user engagement and attract more site visitors. According to 57% of consumers, they are not likely to recommend a business with a poorly-designed mobile website. If you want to keep your clients on your website longer and create a positive impression in business; a mobile-friendly or responsive website is one of the keys you should look forward to.

So, before you make a website for your digital marketing campaign, make sure it is mobile-ready.

Google’s Preferences

Did you know that Google penalizes websites that do not offer responsive design? Mobile-friendliness is one of the key factors to get a higher ranking on search engines. Google introduced its ranking algorithm in 2015 where responsive web design was announced as an effective element to optimize the ranking of sites on SERPs. So, you can understand the importance of a responsive website which not only allows the mobile visitors a rich browsing and navigating experience but also dominates the search engines.

What Are the Responsive Web Design Principles?

Well, a responsive web design requires several principles to work efficiently. Well, a responsive web design requires several principles to work efficiently. There are several principles for driving responsive designs but three are the main ones that a responsive website is made of. Let’s take a look at the three most basic responsive principles to get started. Let’s take a look at the three most basic responsive principles to get started.

Fluid grids

Fluid grid is called as the backbone of responsive design. It is a concept for sizing the pages in relative units, like percentage. It offers a proportional balance between the widths of page elements and the widths of the screen size. Its flexible typography adapts to different viewport sizes.

Media queries

Typically known as ‘breakpoints’, media queries are applied to create different layouts based on what the screen can support. They are the simple filters that can be applied to CSS styles to make an easy shift between styles. UI designers rely on media queries when the desired effect cannot be achieved using a proportion-based grid.

Flexible images and media

Apart from the design and layouts, images also need to be flexible and respond correctly. Responsive images and the other media offer image scaling, cropping, and adjust nicely in every screen size. It delivers optimal file size and reduces the loading time, thus providing a better user experience to the users.

How Does Responsive Web Design Work?

The above-discussed facts may leave the business owners in Singapore with one question: is my site responsive enough? To know if your site is responsive or not, it is important to understand how a responsive web design works. Responsive web design runs through Cascading Style Sheets that allows using the different style properties like automatically resizing, adjusting, enlarging website pages to make it look good on all devices. All popular CSS Frameworks offer responsive design considering different screen size, color capability, orientation, resolution, and other characteristics.

To check if your website is responsive or not includes a few steps.

  • Open Google Chrome
  • Navigate to your website
  • Keep the cursor on the landing page and click right to see a menu
  • From the menu, click Inspect, and the Chrome device toolbar will open
  • From the Dev tools, select Toggle Device Toolbar and see Device Mode’s screen emulator
  • You can now easily test the responsive viewport of your website.

Responsive Web Design Best Practices

Do you know why responsive web design techniques are so special among all other web design technologies? It is because it lets you multiply your audiences by providing them a seamless user experience. So, the popularity of responsive websites in Singapore is rising fast leaving the UI designer with quite a challenge.

Before you invest in any web design agency, make sure your developer provides you with all the basic techniques a proper responsive website requires.

Say, for example, mobile users need large buttons. The action buttons like CTA, download, pop up, buy now, need to be very easily noticeable and locatable from mobile.

Since mobile view doesn’t allow you much space for images, they need to be cropped or minimized in their native dimension.
The headlines need to be 1.6 times bigger than the body text to maximize ease of use for users. Contrast and background should be intelligently implemented.

Having responsive navigation is one of the essential parts of a website as it allows users to visit another page. Making the navigation buttons responsive can double the time visitors stay on your site.

The use of scalable vector graphics, accurate image scale, better typography brings about a significant flexibility to your website while viewed from mobile. Moreover, it increases the website reach and makes it flexible enough to suit all platforms.

Looking for a web design and development company with proven specialty in responsive web design? Our designers have earned great respect from clients due to their thoughtful and effective design practices. Feel free to contact us if you need help with website design and development.


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