Responsive design is more than a simple selling point. You might have heard it is all about fitting the elements of a website to different screen sizes. Today, the idea of web design concerning responsive layouts is not necessarily based on this realization only.
With the right plan and development procedure, responsive website design might actually foster the growth of your business. Wondering how? We’re going to show you 10 ways a business can benefit from responsive design.
Benefits of Responsive Web Design for Your Business
Responsive design may just be a practice or a discipline followed by web designers, but its impact is greater than you think. Here is how it helps your business.
Imagine yourself visiting a responsive website from your laptop/ iPad. Usual experiences with the site should be good. What do you think of the company that lets you use their platform comfortably by presenting all that you want to see quickly and efficiently? You won’t hesitate appreciating their effort and start putting your trust in them, will you?
Increased Mobile Traffic at Decreased Development Costs
According to Statista, more than 5.39 million people in Singapore rely on mobile internet on a daily basis. SimilarWeb reported that 54.50% of Singaporeans own at least one mobile device. What do these numbers tell you?
Clearly, responsive design piques the interest of companies as they recognize the importance of having websites/ web pages that load and render properly on various screens without forcing users into a sub-optimal layout.
Although some businesses might still go with a separate version/ layout of their websites for smartphone users, the community of designers and developers has accepted responsive design as the norm of website design since it brings greater versatility and usability at lower costs.
After all, you can only have one website optimised for both larger and smaller screens, saving yourself the costs of website maintenance, development, and special configurations. Thus, it becomes easier for you to target more mobile traffic by adopting a mobile-first approach which is pretty much embedded in the principles of responsive web design.
When users land on a website that has all its content (text and graphical elements) and CTAs arranged nicely and intuitively, they feel interested in interacting with the site, contributing to its overall engagement and impression.
Responsive design aims at optimising websites well for mobile search. Besides improving the functional aspects of a website, this very design principle helps you scale your content to different devices. This way, you are able to offer your audience a consistent and seamless user experience, no matter the screen sizes.
A mobile-optimised site is faster and more accessible as it allows users to find their desired information almost immediately after they start searching. When they find what they want, they feel encouraged to interact with your site and come back for future needs.
While businesses see an average of 47 percent bounce rate, you can get an effective way to deal with it. Over the years, many online surveys confirmed that the rate can be reduced to 30 percent by only following the rules of responsive design.
It’s been several years since Google announced that their search would be considering mobile-friendliness (responsiveness) as a significant ranking signal. Responsive web design eliminates the need for having two separate versions of a website as we discussed above.
A website that is thoroughly optimised for different devices should load faster than the one not built with the rules of responsive design in mind. In addition, by creating one website, you can avoid using the same content (for two versions), being free of concerns about duplication.
Google’s revelation suggests that a website that is not easy to navigate is likely to lose more than 60 percent of its visitors. On the contrary, a website that lets users enjoy positive interactions is likely to attract 67 percent of its visitors towards conversion.
Recent statistics show that three fourths of consumers search for their desired products and services using mobile devices. So, your chances for higher conversion are real if you can provide your audience with an optimal user experience.
Easy Management and Maintenance
Imagine that you have two different versions of your business website. When you want to update one of them, you also have to take care of the others too. Managing / maintaining two versions requires almost double the effort that you need to put on one responsive website.
Impacts on SEO with Mobile-First Indexing
With the rapid increase in the number of smartphone users, many businesses prefer mobile-first indexing to desktop, wishing to see the mobile site as the baseline for search rankings. So, you don’t want to risk doing or ignoring anything that may hurt your potential rankings on search engines.
Less Hassles of Analytics and Reporting
Since one website can be optimised to look and work properly on varying screen resolutions, you don’t have to run two different versions, each of which may involve tracking user journeys, monitoring conversion funnels and paths, and redirections between the versions.
Enhanced Experience from Page Sharing
Since one of the primary objectives of adopting responsive design is to eliminate the need for two different versions of one website, you’ll only have one URL to share with your audience. You don’t need to worry about the type of device your target consumers might be using to view whatever you’ve shared.
Edge over the Competition
Responsive design has been relevant for several years now, and these days, we see a popular debate between mobile first and responsive design. Despite that, a relatively large percentage of business websites are yet to be optimised enough to benefit from the mobile-first web based on responsive web design. It means you still have a good chance of gaining an edge over your competitors by being an early adopter.
Readiness for the Future
Wearable technology is quickly gaining momentum, and believe us, it is going to dominate the future. A website based on the principles of responsive design adapts to all common screen sizes. So, you won’t need to worry whether your site will render well or not when customers will use watches or other wearable devices to view your website.
By now, you’ve realised how responsive design makes a difference, right? So, the next thing you’ll probably do is try to find a responsive website design company in Singapore. Well, you need to go elsewhere. Feel free to contact us or request a quote.